Marketing Major, B.B.A., Four-Year Plan

Below is a sample degree plan that can be used as a guide to identify courses required to fulfill the major and other requirements needed for degree completion. The following is only an example and represents a possible course sequence for first-year students entering UW-Platteville in the fall term. The major requirements do not add up to the 120 credits needed for graduation.  See your advisor for additional guidance.  A student's actual degree plan may differ depending on the course of study selected (emphasis, second major, minor, etc.), placement scores, and incoming credits (transfer, AP, etc.).  Students should consult their program advisor(s) to ensure that they have the most accurate and up-to-date information available about a particular four-year degree option.

This sample plan assumes readiness for each course and/or major plan.  Some courses may not be offered every term.  Courses may not be available at all campuses and/or in all modalities (i.e., in person, online, hybrid, etc.).

Students should use the Academic Advisement Report (AAR) in PASS and work closely with their advisor(s) to ensure completion of all requirements in a timely manner.

Efficient progression through the major and general education results in 107 credits. Most students will pursue a minor in an additional area to reach the 120 credit requirement to graduate.

BUSADMIN 4990 (Internship) is required (3 credit minimum), typically at the end of Junior year.

Bachelor of Business Administration students who have not maintained a “C” or higher average in one year (2 semesters) of high school world language course must complete a minimum of one semester in a university-level world language with a grade of “C” or better.

Year 1
First SemesterCredits
BUSADMIN 13003
BUSADMIN 23303
BUSADMIN 26303
PSYCHLGY 11303
ENGLISH 11303
 15
Total Credits: 15
Year 1
Second SemesterCredits
BUSADMIN 21103
BUSADMIN 21003
MATH 18303
SPEECH 10603
ENGLISH 12303
 15
Total Credits: 15
Year 2
First SemesterCredits
ACCTING 20103
ECONOMIC 21303
PHLSPHY 25503
BUSADMIN 20103
HHP 10001
Minor Elective3
 16
Total Credits: 16
Year 2
Second SemesterCredits
ACCTING 20203
BUSADMIN 23403
BUSADMIN 30303
ECONOMIC 22303
Historical Perspectives General Education Course3
 15
Total Credits: 15
Year 3
First SemesterCredits
BUSADMIN 31303
BUSADMIN 35303
BUSADMIN 32403
BUSADMIN 37403
HHP Activity General Education Course1
Minor Elective3
 16
Total Credits: 16
Year 3
Second SemesterCredits
Advanced Marketing Elective3
Advanced Marketing Elective3
BUSADMIN 36203
BUSADMIN 33403
Minor Elective3
 15
Total Credits: 15
Year 4
First SemesterCredits
Advanced Marketing Elective3
Advanced Marketing Elective3
Natural Science General Education Course4-5
Minor Elective3
Minor Elective3
 16-17
Total Credits: 16-17
Year 4
Second SemesterCredits
BUSADMIN 46303
BUSADMIN 48403
Natural Science General Education Course4-5
Minor Elective3
Fine Arts General Education Course3
 16-17
Total Credits: 16-17