Marketing Major, B.B.A.

Course Title Credits
General Requirements
General Education 140-53
Core Requirements 2,3
BUSADMIN 1300Global Business3
BUSADMIN 2330Leadership and Management3
BUSADMIN 2100Supply Chain Management3
SPEECH 1060Speech Communication for Professionals3
BUSADMIN 2010Business Communication3
BUSADMIN 2110Management Information Systems3
BUSADMIN 2630Introduction to Marketing3
ACCTING 2010Financial Accounting3
BUSADMIN 2340Business Analytics3
ACCTING 2020Management Accounting3
ECONOMIC 2130Principles of Macroeconomics3
ECONOMIC 2230Principles of Microeconomics3
MATH 1830Elementary Statistics3
PHLSPHY 2550Business Ethics3
BUSADMIN 3030Introduction to Human Resource Management3
BUSADMIN 3130Business Law3
BUSADMIN 3530Organizational Behavior3
BUSADMIN 3620Corporate Finance3
BUSADMIN 4840Strategic Management3
BUSADMIN 4990Internship or Applied Professional Capstone1-8
or ACCTING 4990 Internship
Total Credits100-113
Course Title Credits
Marketing Required Core
BUSADMIN 3240Digital Marketing 3
BUSADMIN 3740Consumer Behavior3
BUSADMIN 4630Marketing Management3
Marketing Electives12
Digital Media Technologies
Strategic Promotions Management
Marketing Research
International Marketing
e-Marketing Applications
Total Credits21

For BBA programs offered by the Distance Learning Campus, the general education world languages requirement may be waived for online degree students (exclusions may apply).


Students must complete 42 credits at the 3000 or 4000 level.


Students must earn an overall GPA of 2.50 or higher for courses identified in the BBA core, marketing required courses, and marketing electives.