Marketing Minor

Course Title Credits
Required Courses (12 credits) 1
BUSADMIN 2630Introduction to Marketing3
BUSADMIN 3240Digital Marketing 3
BUSADMIN 3630Advertising3
BUSADMIN 3740Consumer Behavior3
Elective Courses (12 credits)
MEDIA 2230Digital Media Technologies3
BUSADMIN 3110Strategic Promotions Management3
BUSADMIN 3700Marketing Research3
BUSADMIN 3720International Marketing3
BUSADMIN 4150e-Marketing Applications3
BUSADMIN 4630Marketing Management3
BUSADMIN 4640Marketing Practicum/Experiential Learning1-3

Students pursuing the B.B.A. in Marketing or the B.S. in Business Administration with emphasis in Integrated Marketing or Professional Sales may not pursue the Marketing Minor.