| Course | Title | Credits |
|---|---|---|
| Required Courses (12 credits) 1 | ||
| BUSADMIN 2630 | Introduction to Marketing | 3 |
| BUSADMIN 3240 | Digital Marketing | 3 |
| BUSADMIN 3740 | Consumer Behavior | 3 |
| BUSADMIN 4630 | Marketing Management | 3 |
| Elective Courses (6 credits, choose 2 courses) | ||
| Digital Media Technologies | ||
| Strategic Promotions Management | ||
| Advertising | ||
| Marketing Research | ||
| International Marketing | ||
| e-Marketing Applications | ||
| Marketing Practicum/Experiential Learning | ||
| Sports Marketing & Sales | ||
| Leadership and Relationships in Sales | ||
| Advanced Selling | ||
| Total Credits 2 | 18 | |
- 1
Students pursuing the B.B.A. in Marketing may not pursue the Marketing Minor.
- 2
At least 12 credits must be taken at UW-Platteville.