| Course | Title | Credits |
|---|---|---|
| Required Courses (12 credits) 1 | ||
| BUSADMIN 2630 | Introduction to Marketing | 3 |
| BUSADMIN 3240 | Digital Marketing | 3 |
| BUSADMIN 3630 | Advertising | 3 |
| BUSADMIN 3740 | Consumer Behavior | 3 |
| Elective Courses (12 credits) | ||
| MEDIA 2230 | Digital Media Technologies | 3 |
| BUSADMIN 3110 | Strategic Promotions Management | 3 |
| BUSADMIN 3700 | Marketing Research | 3 |
| BUSADMIN 3720 | International Marketing | 3 |
| BUSADMIN 4150 | e-Marketing Applications | 3 |
| BUSADMIN 4630 | Marketing Management | 3 |
| BUSADMIN 4640 | Marketing Practicum/Experiential Learning | 1-3 |
- 1
Students pursuing the B.B.A. in Marketing or the B.S. in Business Administration with emphasis in Integrated Marketing or Professional Sales may not pursue the Marketing Minor.