Wisconsin’s agricultural industry of production, processing, distribution, retail, and services generates $84 plus billion in annual state revenue per year, making it the largest industry in Wisconsin. Wisconsin’s agricultural industry means jobs; 22 percent of the workforce relies directly on agriculture. The same story can be told in the surrounding regional states of Iowa, Illinois, and Minnesota. With a very high placement record, the baccalaureate degree program in agribusiness is a direct feed into the number one industry of the state and region—agriculture.
The purpose and obligation of the agribusiness program and faculty are to serve students, parents of students, employers, and citizens by turning out students who excel in their preparedness and capacity to compete for desired careers in the agribusiness industry, and be successful at accomplishing both business and personal goals. This will be accomplished through the learning and application of business, economic and agricultural science theories, tools and processes, and through the development of the whole student via the university’s general education requirements.
The agribusiness program’s curriculum structure includes core courses required to be taken by all students. In addition, students must choose either a minor or one of the following agribusiness areas of emphasis:
Commodity and Price Analysis
Communications and Marketing
Agricultural Engineering Technology
Student Learning Outcomes
Students will gain knowledge, comprehend, apply, analyze, synthesize and/or evaluate, as appropriate, principles, tools, and processes in the following overall areas:
Agribusiness management principles
Economic principles and concepts
Financial analysis and record keeping
Mathematical and quantitative tools of agribusiness management and analysis
Commodity and identity-based marketing
Oral and written communication skills
Professional and personal development
Experiential - crash site - learning
Working understanding of the current status and trends in the local and global structure of the agriculture and food system
Specific student learning outcomes for each of the overall areas is available upon request from the director of the program.
The catalog links above will become live when the full PDFs are available. To request the printing of multiple pages or the full catalog, please contact the Registrar's Office at 608.342.1321 or email firstname.lastname@example.org for additional information. A printing fee will apply.