Students must complete the 24-27 credit course of study based upon their major. In the event that a course in the minor also satisfies a major course of study requirement, the student must work with one of the marketing faculty to find a suitable replacement course and complete a "Degree Program Change Form". Additionally, students may not select the Business Administration major - Sales and Marketing Emphasis (also known as Integrated Marketing Emphasis) plus the Marketing Minor. If a business student chooses the Marketing Minor, he or she must select a business emphasis other than Sales and Marketing.
Business Majors
| F | Offered in the Fall term. |
| S | Offered in the Spring term. |
| Course | Title | Credits |
|---|---|---|
| ART 1420 | Basic Design I: 2-D F | 3 |
| Choose Option A or Option B | 3 | |
Option A | ||
| Introduction to Digital Media F, 2 | ||
Option B | ||
| Digital Media Technologies | ||
| ART 2710 | Graphic Design I: Lettering and Typographic Design F | 3 |
| BUSADMIN 2630 | Introduction to Marketing 1 | 3 |
| BUSADMIN 3630 | Advertising | 3 |
| BUSADMIN 3740 | Consumer Behavior S | 3 |
| BUSADMIN 3240 | E-Commerce and E-Marketing in Today's World F | 3 |
| BUSADMIN 3110 | Strategic Promotions Management S | 3 |
| BUSADMIN 4630 | Marketing Management S | 3 |
| 1 | This course is completed as part of major requirements. |
| 2 | Special note for Art 1740: The Department of Visual and Performing Arts has agreed to waive the ART 1520 prerequisite for non-Art majors pursuing the Marketing Minor. |
Art Majors
| Course | Title | Credits |
|---|---|---|
| ART 1420 | Basic Design I: 2-D 1 | 3 |
| Choose Option A or Option B | 3 | |
Option A | ||
| Introduction to Digital Media F | ||
Option B | ||
| Digital Media Technologies | ||
| ART 2710 | Graphic Design I: Lettering and Typographic Design 1 | 3 |
| BUSADMIN 2630 | Introduction to Marketing | 3 |
| BUSADMIN 3630 | Advertising | 3 |
| BUSADMIN 3740 | Consumer Behavior S | 3 |
| BUSADMIN 3240 | E-Commerce and E-Marketing in Today's World F | 3 |
| BUSADMIN 3110 | Strategic Promotions Management S | 3 |
| BUSADMIN 4630 | Marketing Management S | 3 |
| BUSADMIN 3720 | International Marketing F | 3 |
| 1 | This course is completed as part of major requirements. |
Media Studies Majors
| Course | Title | Credits |
|---|---|---|
| ART 1420 | Basic Design I: 2-D F-1 | 3 |
| INDUSTDY 2020 | Basic Photography | 3 |
| MEDIA 2230 | Digital Media Technologies 1 | 3 |
| BUSADMIN 2630 | Introduction to Marketing | 3 |
| BUSADMIN 3630 | Advertising | 3 |
| BUSADMIN 3740 | Consumer Behavior S | 3 |
| BUSADMIN 3240 | E-Commerce and E-Marketing in Today's World F | 3 |
| BUSADMIN 3110 | Strategic Promotions Management S | 3 |
| BUSADMIN 4150 | e-Marketing Applications | 3 |
| BUSADMIN 4630 | Marketing Management S | 3 |
| 1 | This course is completed as part of major requirements. |
| 2 | Special note for Art 1740: The Department of Visual and Performing Arts has agreed to waive the ART 1520 prerequisite for non-Art majors pursuing the Marketing Minor. |
Other Majors
| Course | Title | Credits |
|---|---|---|
| ART 1420 | Basic Design I: 2-D F | 3 |
| Choose Option A or Option B | 3 | |
Option A | ||
| Introduction to Digital Media F, 2 | ||
Option B | ||
| Digital Media Technologies | ||
| ART 2710 | Graphic Design I: Lettering and Typographic Design F | 3 |
| BUSADMIN 2630 | Introduction to Marketing | 3 |
| BUSADMIN 3630 | Advertising | 3 |
| BUSADMIN 3740 | Consumer Behavior S | 3 |
| BUSADMIN 3240 | E-Commerce and E-Marketing in Today's World F | 3 |
| BUSADMIN 3110 | Strategic Promotions Management S | 3 |
| BUSADMIN 4630 | Marketing Management S | 3 |
| 1 | This course is completed as part of major requirements. |
| 2 | Special note for Art 1740: The Department of Visual and Performing Arts has agreed to waive the ART 1520 prerequisite for non-Art majors pursuing the Marketing Minor. |