| Course | Title | Credits |
|---|---|---|
| Required Courses (12 credits) | ||
| BUSADMIN 2630 | Introduction to Marketing | 3 |
| BUSADMIN 3240 | E-Commerce and E-Marketing in Today's World | 3 |
| BUSADMIN 3630 | Advertising | 3 |
| BUSADMIN 3740 | Consumer Behavior | 3 |
| Elective Courses (12 credits) | ||
| MEDIA 2230 | Digital Media Technologies | 3 |
| BUSADMIN 3110 | Strategic Promotions Management | 3 |
| BUSADMIN 3700 | Marketing Research | 3 |
| BUSADMIN 3720 | International Marketing | 3 |
| BUSADMIN 4150 | e-Marketing Applications | 3 |
| BUSADMIN 4630 | Marketing Management | 3 |
| BUSADMIN 4640 | Marketing Practicum/Experiential Learning | 1-3 |
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Students pursuing the B.B.A. in Marketing, the B.B.A. in Professional Sales, or the B.S. in Business Administration with emphasis in Integrated Marketing or Professional Sales may not pursue the Marketing Minor.