Marketing Minor

Course Title Credits
Required Courses (12 credits)
BUSADMIN 2630Introduction to Marketing3
BUSADMIN 3240E-Commerce and E-Marketing in Today's World3
BUSADMIN 3630Advertising3
BUSADMIN 3740Consumer Behavior3
Elective Courses (12 credits)
MEDIA 2230Digital Media Technologies3
BUSADMIN 3110Strategic Promotions Management3
BUSADMIN 3700Marketing Research3
BUSADMIN 3720International Marketing3
BUSADMIN 4150e-Marketing Applications3
BUSADMIN 4630Marketing Management3
BUSADMIN 4640Marketing Practicum/Experiential Learning1-3

Students pursuing the B.B.A. in Marketing, the B.B.A. in Professional Sales, or the B.S. in Business Administration with emphasis in Integrated Marketing or Professional Sales may not pursue the Marketing Minor.