Integrating Marketing Major, B.B.A.

Course Title Credits
General Requirements
On-Campus General Education 40-53
Online General Education Requirements
Core Requirements 1, 2
BUSADMIN 1300Global Business3
BUSADMIN 2330Leadership and Management3
BUSADMIN 2100Supply Chain Management3
SPEECH 1010Oral Communication for Professionals2
BUSADMIN 1810Microsoft Excel for Business1
BUSADMIN 3010Business Communication3
BUSADMIN 2630Introduction to Marketing3
ACCTING 2010Financial Accounting3
BUSADMIN 2340Business Analytics3
or MATH 1830 Elementary Statistics
ACCTING 2020Management Accounting3
ECONOMIC 2130Principles of Macroeconomics3
MATH 1730Mathematics of Finance (or higher, excluding MATH 1830)3
ECONOMIC 2230Principles of Microeconomics3
PHLSPHY 2550Business Ethics3
BUSADMIN 3010Business Communication3
BUSADMIN 3030Human Resource Management3
BUSADMIN 3130The Legal Environment of Business3
BUSADMIN 3530Organizational Behavior3
BUSADMIN 3620Corporate Finance3
BUSADMIN 4840Strategic Management3
BUSADMIN 4990Internship or Applied Professional Capstone1-8
or ACCTING 4990 Internship
Total Credits100-113
Course Title Credits
Marketing Required Core
BUSADMIN 3240E-Commerce and E-Marketing in Today's World3
BUSADMIN 3740Consumer Behavior3
BUSADMIN 4630Marketing Management3
Marketing Electives12
Digital Media Technologies
Strategic Promotions Management
Advertising
Marketing Research
International Marketing
e-Marketing Applications
Total Credits21