Students must complete the 24-27 credit course of study based upon their major.  In the event that a course in the minor also satisfies a major course of study requirement, the student must work with one of the marketing faculty to find a suitable replacement course and complete a "Degree Program Change Form". Additionally, students may not select the Business Administration major - Sales and Marketing Emphasis (also known as Integrated Marketing Emphasis) plus the Marketing Minor.  If a business student chooses the Marketing Minor, he or she must select a business emphasis other than Sales and Marketing.

Business Majors

Art Majors

Media Studies Major

Other Majors

Business Majors

F

 Offered in the Fall term.

S

 Offered in the Spring term.

ART 1420Basic Design I: 2-D F3
Choose Option A or Option B3
Option A
Introduction to Digital Media F, 2
Option B
Digital Media Technologies
ART 2710Graphic Design I: Lettering and Typographic Design F3
BUSADMIN 2630Introduction to Marketing 13
BUSADMIN 3630Advertising3
BUSADMIN 3740Consumer Behavior S3
BUSADMIN 3240E-Commerce and E-Marketing in Todays World F3
BUSADMIN 3110Strategic Promotions Management S3
BUSADMIN 4630Marketing Management S3
1

This course is completed as part of major requirements.

2

Special note for Art 1740:  The Department of Visual and Performing Arts has agreed to waive the ART 1520 prerequisite for non-Art majors pursuing the Marketing Minor.

Art Majors

ART 1420Basic Design I: 2-D 13
Choose Option A or Option B3
Option A
Introduction to Digital Media F
Option B
Digital Media Technologies
ART 2710Graphic Design I: Lettering and Typographic Design 13
BUSADMIN 2630Introduction to Marketing3
BUSADMIN 3630Advertising3
BUSADMIN 3740Consumer Behavior S3
BUSADMIN 3240E-Commerce and E-Marketing in Todays World F3
BUSADMIN 3110Strategic Promotions Management S3
BUSADMIN 4630Marketing Management S3
BUSADMIN 3720International Marketing F3
1

This course is completed as part of major requirements.

Media Studies Majors

ART 1420Basic Design I: 2-D F-13
MEDIA 2230Digital Media Technologies 13
MEDIA 1930Basic Photography 13
BUSADMIN 2630Introduction to Marketing3
BUSADMIN 3630Advertising3
BUSADMIN 3740Consumer Behavior S3
BUSADMIN 3240E-Commerce and E-Marketing in Todays World F3
BUSADMIN 3110Strategic Promotions Management S3
BUSADMIN 4150e-Marketing Applications3
BUSADMIN 4630Marketing Management S3
1

 This course is completed as part of major requirements.

2

 Special note for Art 1740:  The Department of Visual and Performing Arts has agreed to waive the ART 1520 prerequisite for non-Art majors pursuing the Marketing Minor.

Other Majors

ART 1420Basic Design I: 2-D F3
Choose Option A or Option B3
Option A
Introduction to Digital Media F, 2
Option B
Digital Media Technologies
ART 2710Graphic Design I: Lettering and Typographic Design F3
BUSADMIN 2630Introduction to Marketing3
BUSADMIN 3630Advertising3
BUSADMIN 3740Consumer Behavior S3
BUSADMIN 3240E-Commerce and E-Marketing in Todays World F3
BUSADMIN 3110Strategic Promotions Management S3
BUSADMIN 4630Marketing Management S3
1

This course is completed as part of major requirements.

2

Special note for Art 1740:  The Department of Visual and Performing Arts has agreed to waive the ART 1520 prerequisite for non-Art majors pursuing the Marketing Minor.