Contact: Annie Kinwa-Muzinga and Mark Zidon
Office: 214 and 217 Pioneer Tower
Phone: 608.342.1007 and 608.342.1391
Email: kinwamua@uwplatt.edu and zidon@uwplatt.edu

Mission of the Agribusiness Program

Wisconsin’s agricultural industry of production, processing, distribution, retail, and services generates $84 plus billion in annual state revenue per year, making it the largest industry in Wisconsin. Wisconsin’s agricultural industry means jobs; 22 percent of the workforce relies directly on agriculture. The same story can be told in the surrounding regional states of Iowa, Illinois, and Minnesota. With a very high placement record, the baccalaureate degree program in agribusiness is a direct feed into the number one industry of the state and region—agriculture.

The purpose and obligation of the agribusiness program and faculty are to serve students, parents of students, employers, and citizens by turning out students who excel in their preparedness and capacity to compete for desired careers in the agribusiness industry, and be successful at accomplishing both business and personal goals. This will be accomplished through the learning and application of business, economic and agricultural science theories, tools and processes, and through the development of the whole student via the university’s general education requirements.

The agribusiness program’s curriculum structure includes core courses required to be taken by all students. In addition, students must choose either a minor or one of the following agribusiness areas of emphasis:

  • Commodity and price analysis
  • Communications and marketing
  • Management
  • Agricultural engineering technology
  • Comprehensive program of study
  • International

Student Learning Outcomes

Students will gain knowledge, comprehend, apply, analyze, synthesize and/or evaluate, as appropriate, principles, tools, and processes in the following overall areas:

  1. Agribusiness management principles
  2. Economic principles and concepts
  3. Financial analysis and record keeping
  4. Agricultural science
  5. Mathematical and quantitative tools of agribusiness management and analysis
  6. Commodity and identity-based marketing
  7. Oral and written communication skills
  8. Professional and personal development
  9. Experiential - crash site - learning
  10. Working understanding of the current status and trends in the local and global structure of the agriculture and food system

Specific student learning outcomes for each of the overall areas is available upon request from the director of the program.

Majors

AGBUS 1000 Agribusiness Professional Development I 1 Credit

An introductory course for discovering personal and career goals, an exploration of the agribusiness industry, and preparation for securing an internship which is a requirement of the major. Students will explore their career interests through reading, interviewing, job shadowing, and other career exploration activities. Students will also prepare and have critiqued resumes, cover letters, and develop interviewing skills.
Components: Class
GE: Entry Level requirement
Typically Offered: Fall

AGBUS 1500 Introduction to Agribusiness 3 Credits

Presents a background of American agriculture; interrelationships of agricultural industries; economic concepts of production, form of markets, marketing and consumption of food in the United States; principles of management; and key issues and trends in agribusiness.
Components: Laboratory, Class
Typically Offered: Fall/Spring/Summer

AGBUS 2330 World Population, Food and Resources 3 Credits

Examine current and future world population trends; study world food problems, nutrition, world hunger, and food supply and demand situation; analyze impact of trade and foreign aid, scrutinize economic development and analyze the impact on resources for society and individuals under various cultural, religious, economic, geographical, and political conditions.
Components: Class
GE: International Education, Social Sciences
Typically Offered: Fall

AGBUS 2430 Agricultural Marketing 3 Credits

Principles and organization of agricultural marketing; market functions, structure, and organizations; commodity and branded marketing.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500
Typically Offered: Fall/Spring

AGBUS 2500 Producer and Consumer Cooperatives 3 Credits

Development, principles, legal basis, organization, finance, taxation, and management of agricultural, consumer, and industrial cooperatives.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500
Typically Offered: Spring

AGBUS 3410 Agricultural Consulting and Sales 3 Credits

The history, image, and economic importance of agricultural sales and consulting are emphasized; the nature and functions of contemporary, professional sales consulting; and the selling process, as it applies to agricultural inputs and the food and fiber industry. Current issues facing the industry.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500
Typically Offered: Fall/Spring

AGBUS 3420 Agricultural Finance 3 Credits

Capital and credit needs of farmers, agencies supplying credit needs, farm loan analysis, budgeting and capital investment analysis.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500 and ACCTING 2010
Typically Offered: Spring

AGBUS 3430 Quantitative Methods in Farm and Agribusiness 3 Credits

This course provides both introduction to and application of the quantitative tools often used in farm and agribusiness decision-making. The toolbox will include decision analysis, statistical quality control, non-parametric methods, regression, correlation, tests for dependence, hypothesis testing, simulation, optimization, and others. Review interpretation of agricultural statistics and journal articles.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500 and MATH 1830
Typically Offered: Fall

AGBUS 3450 Agribusiness Professional Development II 1 Credit

Professional and career development towards obtaining career objectives. Course objectives include planning and development of credentials needed to compete for a job position, learning how to package credentials and communicate them to prospective employers, and further developing professional skills and knowledge such as agribusiness ethics, etiquette, changing trends, and current events in the industry. A primary course activity is the development of a personal portfolio that showcases special achievements in being visionary, managing budgets, communication, professionalism and stewardship of people.
Components: Class
Prereqs/Coreqs: P: AGBUS 1000 and junior standing
Typically Offered: Fall

AGBUS 3460 Farm Business Management 3 Credits

The study and application of farm business management issues and systems including: current topics and trends; farm financial records; farm business arrangements and transfer planning; managing capital and human resources; tax management; farm business analysis, benchmarking and decision-making; government programs; and sustainability.
Components: Laboratory, Class
Prereqs/Coreqs: P: AGBUS 1500 and ACCTING 2010 or consent of instructor
Typically Offered: Fall/Spring

AGBUS 3500 Agricultural Prices and Risk Management 3 Credits

Analysis of agricultural price trends; elasticity of demand and supply; seasonal prices; and price cycles, and price management tools and strategies. Understanding the theory of demand and supply; how they change; and the impact on agricultural prices. Understanding and applying the concepts of risk and risk management with special emphasis on price risk management.
Components: Class
Prereqs/Coreqs: P: AGBUS 2430
Typically Offered: Fall

AGBUS 3520 Agricultural Law 3 Credits

An introduction to the historical background of law and legal institutions; various legal contracts; law pertaining to real and personal property; landlord and tenant arrangements; agricultural business arrangements, partnerships, corporations, and cooperatives; legal aspects of sales transactions; legal aspects of credit; governmental regulatory agencies.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500
Typically Offered: Spring

AGBUS 3530 Agricultural Commodity Marketing 3 Credits

Current marketing trends and problems, futures marketing and forward contracting, bargaining, international trade, current marketing issues of selected agricultural commodities.
Components: Class
Prereqs/Coreqs: P: AGBUS 2430 or BUSADMIN 3620
Typically Offered: Fall

AGBUS 3750 Agricultural Business Internship 3-6 Credits

Supervised experiential learning opportunities in collaboration with agricultural businesses and public agencies.
Components: Field Studies
Prereqs/Coreqs: Aget/Agbus internship
Typically Offered: Fall/Spring/Summer

AGBUS 4120 The Animal Rights and Animal Welfare Social Movements 3 Credits

Students will learn about the past and present actions of the animal rights and animal welfare movements and will be expected to theorize using facts on what the future may hold if each movement continues ahead. Emphasis will be placed on class debates, mature discussions/interactions, fact-finding assignments and a major project researching individuals that have been influential to either movement or how they have impacted the opposing movement.
Components: Discussion, Class
Cross Offering: ANSCI 4120
Prereqs/Coreqs: P: Junior standing
Typically Offered: Spring

AGBUS 4330 Agribusiness Marketing Management 3 Credits

Development of a marketing plan; review and work with media; advertising and promotional programs; merchandising strategies; financial market and demographic research and analysis; pricing and product strategies for agricultural (food and inputs) products.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500 and AGBUS 2430
Typically Offered: Fall

AGBUS 4400 Livestock and Meat Marketing 3 Credits

Economic analysis of principles and methods of marketing, evaluating, and pricing meat animals, and the marketing and merchandising of meat and meat products for the beef, pork and poultry industries.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500 and AGBUS 2430
Typically Offered: Spring

AGBUS 4460 Agricultural Policy Seminar 3 Credits

The making of Agricultural, Food, Rural, and Environmental Policy including history, process, political dynamics, and players; the current state of legislative developments; and an evaluation of the economic, environmental, and social impacts of current and alternative policy.
Components: Seminar
Prereqs/Coreqs: P: AGBUS 1500
Typically Offered: Spring

AGBUS 4500 Agribusiness Management 3 Credits

Management of the agribusiness firm including planning, organizing, coordinating, control and communication. Special emphasis is given to learning and decision-making through case studies including financial analysis, investments, organizational structure, etc.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500
Typically Offered: Spring

AGBUS 4590 Individual Study in the Agricultural Business 1-3 Credits

Advanced study on a particular topic or problem in the area of specialization within the agricultural industries.
Components: Independent Study
Typically Offered: Fall/Spring/Summer

AGBUS 4620 Agricultural Commodity Price Forecasting 3 Credits

Analyze basic commodity price fluctuations. The three major approaches include technical, fundamental, and behavioral analyses. Primary emphasis involves charting theory.
Components: Class
Prereqs/Coreqs: P: AGBUS 1500, AGBUS 2430, and AGBUS 3530
Typically Offered:

Year 1
First SemesterCreditsSecond SemesterCredits
AGET 39503AGET 48903
AGET 47903AGET 46903
AGET 17503AGET 38503
AGET 49901-3AGET 38303
 AGET 37503-6
 10-12 15-18
Total Credits: 25-30